June
2007
Penelope Trunk
Boston.com
Full Article
The most efficient way to build a brand name for yourself is via blogging. Not just because blogging is so linked to one’s own ideas, but also because the tools for blogging encourage people to measure the reach of their personal brand. You can measure the number of people who are talking about you (via Technorati.com) and the number of people who are visiting you (via SiteMeter.com), and you can see who is telling their friends to read you (via haveamint.com). But the commitment to a blog like this is intense — writing blog posts at least four days a week is a basic requirement, for example
Blogging is a great way to get your thoughts out there in the public. But it only works if others interact with you and your site – which can pose numerous problems. My thoughts are if the stories are relevant and posts thought-provoking readers will come…..
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