January
2012
Emptiness on Boylston Street
by Evan, Boston 
Newbury Street & Boylston Street – two Boston streets that are sought after for being homes to luxury restaurants, residences & of course, shopping. Some locals use the rule of thumb that the closer you are to the Boston Garden & Boston Common, the better the location. I don’t necessarily disagree, as convenience to the beautiful greenery in Midtown is quite desirable for luxury stores & beleive me, they pay a premium for it.
As of late, Newbury Street continues to keep the reputation of delivering luxury within the first few blocks (Arlington, Berkely & Clarendon). With the construction of new luxury condominiums in place of the a parking garage, rumors of a Prada store & a re-location of the Chanel store, the beginning of Newbury Street will certainly attract even more foot traffic. The big changes that have led me to start question the retail future of the beginning Boylston Street is the sudden move of Shreve Crump & Low, the closing of the very popular Filenes Basement & Borders Books. Those are three extremely large commercial spaces, all on the same block. With no current plans for The Borders space or The Filenes Basement space, it leaves a large question mark for the beginning of Boylston Street & their retail aspect. The foot traffic has picked up on the Exeter block of Boylston thanks to the The Tannery’s flagship store – but I think its important that a Flagship Restaurant or Retail store moves into both old spaces to bring a bit more flow from one end to the other. Luckily, Restoration Hardware will fill the old Louis space which will bring traffic to both Newbury & Boylston Street as it has exposures on both sides. I think a Bloomingdales & a flagship restaurant would deliver a whole new feel for that block of Boylston. Bring in a big name chef, new concept & re-create a buzz over there that creates a seamless flow from Boylston Street to Newbury Street. New luxury residences are popping up on the early blocks of Boylston, like the beautiful 410 Boylston Street, lets give buyers a reason to move there & bring something new to their doorstep. The last thing we need is another bank taking over a potential space (old Anthropology space will be a bank). I’d love to hear the thoughts of other Bostonians & realtors in the city! For pricing information on commerical/retail space in this location or for showings at 410 Boylston Street, please contact Evan@northeastre.com.
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